Image spam

Image spam is a kind of E-mail spam where the message text of the spam is presented as a picture in an image file. Since most modern graphical E-mail client software will render the image file by default, presenting the message image directly to the user, it is highly effective at circumventing normal E-mail filtering software.

The basic rationale behind image spam is that it is difficult to detect using spam filtering software designed to detect patterns in text in the plain-text E-mail body. Attempts to filter text in image spam are easily defeated because optical character recognition of text in image spam can be prevented using a variety of obfuscation techniques which will not prevent the spam image from being read by human beings. This is the same phenomenon exploited by CAPTCHAs, but put to the ends of spammers, rather than to deter their activity.

E-mail spoofing

E-mail spoofing is a term used to describe fraudulent email activity in which the sender address and other parts of the email header are altered to appear as though the email originated from a different source. E-mail spoofing is a technique commonly used for spam e-mail and phishing to hide the origin of an e-mail message. By changing certain properties of the e-mail, such as the From, Return-Path and Reply-To fields (which can be found in the message header), ill-intentioned users can make the e-mail appear to be from someone other than the actual sender. It is often associated with website spoofing which mimics an actual, well-known website but are run by another party either with fraudulent intentions or as a means of criticism of the organization's activities. The result is that, although the e-mail appears to come from the email indicated in the "From" field (found in the email headers) it actually comes from another e-mail address, probably the same one indicated in the "Reply To" field; if the initial e-mail is replied to, the delivery will be sent to the "Reply To" e-mail, that is, to the spammer's email.

Systems engineering

Systems engineering is an interdisciplinary field of engineering, that focuses on the development and organization of complex artificial systems. Systems engineering is defined by INCOSE as "a branch of engineering whose responsibility is creating and executing an interdisciplinary process to ensure that customer and stakeholder's needs are satisfied in a high quality, trustworthy, cost efficient and schedule compliant manner throughout a system's entire life cycle, from development to operation to disposal. This process is usually comprised of the following seven tasks: State the problem, Investigate alternatives, Model the system, Integrate, Launch the system, Assess performance, and Re-evaluate. The systems engineering process is not sequential: the tasks are performed in a parallel and iterative manner."

Psycho-Cybernetics

Psycho-Cybernetics is a classic self-help book, written by Maxwell Maltz in 1960 and published by the non-profit Psycho-Cybernetics Foundation. Motivational and self-help experts in personal development, including Zig Ziglar, Tony Robbins, Brian Tracy have based their techniques on Maxwell Maltz. Many of the psychological methods of training elite athletes are based on the concepts in Psycho-Cybernetics as well. The book combines the cognitive behavioral technique of teaching an individual how to regulate self-concept developed by Prescott Lecky with the cybernetics of Norbert Wiener and John von Neumann. The book defines the mind-body connection as the core in succeeding in attaining personal goals.

Maltz found that his plastic surgery patients often had expectations that were not satisfied by the surgery, so he pursued a means of helping them set the goal of a positive outcome through visualization of that positive outcome. Maltz became interested in why setting goals works. He learned that the power of of self-affirmation and mental visualisation techniques used the connection between the mind and the body. He specified techniques to develop a positive inner goal as a means of developing a positive outer goal. This concentration on inner attitudes is essential to his approach, as a person's outer success can never rise above the one visualized internally.